Wholesale & Partnership Collections

The clothing people actually wear on repeat.

We’re a Canadian, women-owned brand building premium, feel-good apparel for universities, sports teams, mountain resorts, and businesses. Comfort and belonging that lives well beyond campus, game day, the slopes, or the office — designed off interviews with 7,000+ individuals. And we’re flexible: we’ll happily adapt designs, colours, and styles to fit your brand guidelines.

Small Bits of Happiness co-branded crewnecks held by two university students
7,000+individuals interviewed to perfect the fit & designs
100+retailers across Canada
ThousandsCrewnecks sold across Canada
5-star ratedLoved across every age group
XXS–XXLSize inclusive, cozy fit
Fully customLimitless mockups, no extra cost
What we make

We don’t sell merch. We sell clothing with meaning.

The Category

About the Apparel

Premium lifestyle apparel intentionally designed to make the wearer feel like they belong and are part of your community — and to feel confident, motivated, and ready for daily life and any goal — through thoughtful materials, hidden details, and positive reminders.

By interviewing over 7,000 people, we engineer designs and quality that stand out from other brands and fits across every age group. Every fabric and print is rigorously tested for durability and softness, and our pieces consistently earn 5-star reviews. The result is clothing that people reach for because of how it makes them feel — not just where it’s from. And because every collection is built with you, we’re glad to adjust designs, colours, and styles to match your brand.

University prideWorn on campus and far beyond
Everyday energyA daily reminder that you belong
Community belongingShared identity people want to wear
Happy memoriesTied to the places people love
Our Catalog

The Crewneck

Our bestseller — and the easiest “yes” on a shop floor. A wearable hug with details people notice.

Close detail of the Small Bits of Happiness crewneck sleeve and puff print
Student wearing the red co-branded University crewneck with a hidden YOU BELONG HERE cuff tag
A wearable hug

Large variety of fabric thicknesses, oversized heavy-cozy feel. Doesn’t shrink or pill.

Signature zip pouch

Kangaroo pocket with zippers — keys and phone never go missing. Live stress free.

The daily prompt

An inspiring affirmation or question tucked into every piece — a positive reminder.

Premium finish

Ultra-high quality puff print and chenille, rigorously tested and 5-star reviewed. Size inclusive, XXS–XXL.

Full collections, not just crewnecks

We create t-shirts, hoodies, full-zips, and half-zips. A full collection – or just one style.

New To The Catalog

The Hoodie

An oversized, cozy hood with all the details your community will love. Made with the same rigorously tested, 5-star-reviewed fabrics and printing as the rest of our collection.

Blue co-branded hoodie, back view, with embossed BRAVE hood, ONE FOOT FORWARD and mountain graphic, and BRAVE sleeve print
Blue co-branded hoodie, front view, with embossed smiley chest logo and BRAVE sleeve
Blue co-branded hoodie, side view, showing the embossed BRAVE sleeve detail
Five decoration methods

Available in emboss, embroidery, screen print, puff print, and chenille. Match the finish to your brand’s look.

Comfy, oversized hood

Emboss the hood with any phrase, creating a stylish and tactile signature.

Signature zipper kangaroo pouch

The cozy front pouch that everyone loves, with a secure zip to keep essentials safe.

A secret message on the cuff

Add a custom secret and inspiring message on the sleeve cuff.

New To The Catalog

The Hoodie Full Zip

The cozy, oversized hoodie your community loves, now with a full-zip front and two secure side pockets. Made with the same rigorously tested, 5-star-reviewed fabrics and printing as the rest of our collection.

Five decoration methods

Available in emboss, embroidery, screen print, puff print, and chenille. Match the finish to your brand’s look.

Comfy, oversized hood

Emboss the hood with any phrase, creating a stylish and tactile signature.

Two zippered side pockets

Secure zip pockets on both sides keep phone, keys, and cards safe on the go.

Full-zip front

An easy layer to throw on and off, with a smooth full-length zipper.

A secret message on the cuff

Add a custom secret and inspiring message on the sleeve cuff.

Red co-branded full-zip hoodie, back view, with embossed FIND THE GOOD hood and blue GRATEFUL puff-print lettering
Red co-branded full-zip hoodie, front view, hood up showing embossed FIND THE GOOD and sleeve number patches
Red co-branded full-zip hoodie, side view, showing the embossed hood and side zipper
New To The Catalog

The Embossed Full Zip

A premium, structured layer that elevates any collection — built with the same rigorously tested, 5-star-reviewed quality as our crews, with a full-zip and elegant collar.

Five decoration methods

Available in emboss, embroidery, screen print, puff print, and chenille — match the finish to your brand’s look.

Various fabric thicknesses

Choose the weight that fits your market — from lighter layers to heavy, cozy fleece.

Hidden inside pocket

A discreet interior pocket keeps valuables tucked away and secure.

Zipper pouch on both sides

Two secure side pouches — keys, phone, and cards never go missing.

A secret message on the cuff

Add a custom secret and inspiring message on the sleeve cuff.

Embossed full-zip in black with EDMONTON sleeve lettering, EST 2000 collar embossing, and a sports player graphic on the back — shown front, side, and back
Powder-blue Apres Ski co-branded full-zip, front and back, with white screen-print logo and West Coast Life graphic
New To The Catalog

The Embossed Half Zip

A cozy, elevated half-zip with our signature kangaroo pouch. It’s made with the same rigorously tested, 5-star-reviewed fabrics and printing, and the easy everyday layer your customers reach for again and again.

Pink co-branded half-zip with HOCKEY NIGHT front script, GO TEAM embossed collar, GAME NIGHT hem detail, and MEET ME AT THE RINK back graphic, shown at three angles
Royal-blue co-branded half-zip with embroidered ski crest, breathe sleeve script, WEST COAST embossed collar, and Star of the Mountain back graphic, shown at three angles
Five decoration methods

Available in emboss, embroidery, screen print, puff print, and chenille — match the finish to your brand’s look.

Various fabric thicknesses

Choose the weight that fits your market — from lighter layers to heavy, cozy fleece.

Signature zipper kangaroo pouch

The cozy front pouch our customers love — with a secure zip to keep essentials safe.

A secret message on the cuff

Add a custom secret and inspiring message on the sleeve cuff.

New To The Catalog

The Tank Top

Light, comfy, and endlessly customizable. The Tank Top is a popular warm-weather option, crafted from light, soft, and rigorously tested fabrics and printing.

Four decoration methods

Available in puff print, screen print, embroidery, and chenille.

Light & comfy everyday wear

A soft, breathable layer your customers reach for on repeat all season long.

Two styles

Choose racerback or straight cut, both highly customizable to fit your brand and market.

Racerback Black co-branded racerback tank with MY COUNTRY MY HOME and CANADA screen-print graphic, shown front and side
Straight cut Cream co-branded straight-cut tank with Calgary script and BLUE SKY CITY graphic, shown front and side
Who We Work With

Built for the places people feel proud of

Designed for everyone — including women, teens, and families — looking for high-quality, wearable pieces that feel local, exclusive, and special. The kind your customers reach for off-campus, away from the game, or long after the company event.

🎓

Universities & Campus Stores

School pride that reminds students and faculty that they belong — and broadens your customer base while staying unmistakably yours.

  • City- or campus-exclusive collections
  • Designed for everyone, including women & young adults
  • Designs in your colourway, on your terms
🏅

Sports Teams & Leagues

Team spirit and happy memories that help fans feel they belong — worn all week, not just on game day.

  • Crewnecks built to promote team spirit
  • Designed for everyone, including women & young adults
  • City-exclusive drops, styled to your brand
🏔️

Mountain & Ski Resorts

Mountain- and ski-themed pieces with a cozy feel that make guests feel part of the place — worn at and beyond the hill.

  • Designed for everyone, including women & teens
  • Local, exclusive, premium quality
  • Nature and happiness, made wearable — in your style
💼

Businesses & Brands

Premium custom apparel that helps team members and clients feel they belong — merch people actually want to wear.

  • Custom crewnecks, tees, hoodies, half-zips & full-zips
  • Staff swag, client gifts & events
  • Your brand guidelines, our feel-good quality
Already On Shelves

Live partnerships, selling now

We’re already stocked in Canadian campus stores with branded crews built specifically for their community.

St. Mary's University x Small Bits of Happiness Zip Pouch Crew
St. Mary’s University Bookstore

StMU Zip Pouch Crew

Custom St. Mary’s University crewnecks — sold in the campus store.

Brand collaborationPuff printXXS–XXL
University of Calgary x Small Bits of Happiness Crew
University of Calgary Bookstore

Small Bits of Happiness Crew

An oversized crew with fluffy fleece interior, sleeve-cuff reminder, and the signature zip pouch — carried at the UCalgary Bookstore.

Fleece interiorZip pouchOversized fit
University of Calgary St. Mary’s University Indigo · Chapters
As Seen In

An established presence across Canada

Our founders and products have been featured by national broadcasters, newspapers, and lifestyle media from coast to coast.

Global News The Morning Show CTV CTV Your Morning Citytv CP24 The Globe and Mail Yahoo News Impact Magazine Global Calgary Global Regina Global Winnipeg 980 CKNW 900 CHML Virgin Radio 98.5 healthing.ca
Detail of a Small Bits of Happiness crewneck
The Opportunity

An exclusive collection, made for your community

Game days, ski days, campus life, and team milestones bring people a lot of happiness. Help your customers, team members, or fans know that they belong. We’ll shape every detail around your brand.

  • Broaden your audience without diluting your brand identity.
  • Reach everyone, including women, teens & families
  • Premium & exclusive feel that justifies the price and earns repeat wear.
  • Rigorously tested fabrics & printing backed by consistent 5-star reviews.
  • Full ranges available — crews, tees, hoodies, half-zips, and full-zips.
How It Works

It’s so simple

From first idea to shelf-ready, with merchandising support. We work alongside you at every step — adapting designs, colours, and styles to your brand guidelines.

01

Design

Pick your design and colourway — or start fresh. We work alongside you and adjust anything to fit your brand.

02

Size

We confirm the size and colour breakdown for your audience.

03

Sample

We confirm a pre-production design.

04

Delivery

We deliver — including optional social content, website photos, and shelf talkers.

Logistics & Quality

Reliable to make, easy to reorder

Lead time

Once design is confirmed, manufacturing and shipping take about 10–12 weeks. For quicker delivery, air shipping is also available.

Quality control

A defined QC process on every order, so your order is consistent and shelf-ready.

Fully customizable, no extra cost

Every piece is fully customizable with no added cost or hassle. We offer limitless mockup drafts and redesigns, and create fully custom work to match your brand.

Let’s Talk

Ready to design a collection your community will love?

Tell us about your store, team, or resort and we’ll put together a concept — built around your brand — plus samples of our bestselling fabric. We’re flexible on designs, colours, and styles, and happy to work within your guidelines.

We’ll reply with design directions, pricing, and next steps.
Start the conversation
Free fabric samples available upon request

YOU'VE BEEN WAITING: SHOP THE FULL ZIP!SHOP NOW!
0
YOUR CART
  • No products in the cart.